WordPress is a platform which makes it quite simple and easy to build a website. It also makes it easy for bloggers to adorn and embellish their websites with themes, plugins, and what not. But, all these adornments come at a cost. They slow down the processing and functionality of your website. What can you do to handle this issue? How can you optimize your WordPress website?
WordPress is a loaded platform which extends the freedom of making your website fancy and fancier. However, you might end up compromising the functionality of your website through the inclusion of cheap plugins, heavy themes, poor web host, and adding too much of frills and furs.
Well, ‘more is better’ is not always a wise policy. Sometimes, it becomes quite a bit of nuisance. Having added too much of features is definitely going to cost you something. Or even if you haven’t added too much of a heavy theme or anything, your website might respond slowly due to any reason.
Ways for Optimizing WordPress Site
Well, there is nothing which cannot be taken care of. In this article, you will get to know 11 ways to make your WordPress efficient and quick. Let’s begin.
Select a good web host
The significance of a web host regarding the performance of a website is undeniable. A web host is just like the heart of a website. Choosing a poor quality hosting server is going to take down the performance of your website. e.g., a shared hosting server is a common server for many websites at the same time whereas its resources are limited.
Read More: 10 best WordPress hosting Sites 2018
Consequently, it affects the working of those websites which are linked to it. On the contrary, a dedicated hosting server has all of its resources reserved for one website. It optimizes the performance of a website to multiple folds because it never runs out of resources.
Pick a fast theme
We all like a website which has good graphics and attractive effects. However, a decorative theme might enhance the appearance of a website but paralyze its performance. Also, a theme might come loaded with such features which you might never use for your website. Sometimes, ‘less is better’ proves to be a better strategy. Therefore, keeping all these aspects in view, bloggers must pick such a theme for their website which is fast and elegant. Because, eventually it is not the appearance of a website which is going to make it popular, rather it is its performance for which it will be ranked higher in search engines. Recommended Themes are Starter, Avada, BeTheme etc.
Install a caching plugin
When a caching plugin is active on your site, it serves cached copies of users on your pages. This activity greatly limits MySQL database access, number of PHP requests, server access for static resources, and even HTTP requests. The result is reduced the load time of the website.
Using a Content Delivery Network
Another way of optimizing your website is through offloading static resources like scripts, CSS files, images, videos, etc. to Content Delivery Networks. By doing this, the server will not have a lot to load when the website is called. Therefore, it will load the website in no time; thus increasing the performance of the site. The static resources can be assigned to a server closet to them so that it can load them quickly when a website is called. Using CDN will ensure that the heavy parts of your site load as quickly as possible for your users. One of the Best CDN is MaxCDN.
Install quality Plugins:
A well-coded plugin is capable of optimizing the performance of your website to a great deal. Therefore, in order to install any plugin, it is all the more necessary to look into its reviews and ratings. A thumb rule in this regard is: you must conduct your own research for those plugins which have a rating lower than 3 stars.
You should always install plugins which are well optimized for the latest version of WordPress so that they don’t slow down your site. A bad plugin will not only slow down your site but might also interfere with the functionalities of other plugins and WordPress itself.
In order to optimize the performance of your website; you must update plugins to latest versions. This will not only help in optimizing the performance of your website but also keep your site from getting hacked. Moreover, it is also recommended that you should disable those plugins which you are not using recently.
Optimize your database:
Optimization of database results in speeding up the performance of the site. PHPMyAdmin and plugins like WP-Optimizer can help you optimize the WordPress MySQL database. These plugins delete spam comments, deleted posts, auto-saved drafts, post revisions, etc. thus freeing up space and resources. The result is the fast performance of the website.
Optimize media files:
Media files such as images and videos take up a lot of your space on memory because they are heavy elements. By reducing their size, you will be freeing up the memory and space. This will contribute to increasing site’s performance and responsiveness because with optimized media files a page loads must faster as compared to page housing heavy media files. Image compressing plugins can be of great value in this regard.
The recommended plugin is Smush.it
Replace PHP with HTML:
Caution: This tip is for pros only. Unless you are proficient in coding, we will not recommend this for serious sites.
Plain and simple HTML is a lot faster to process for web servers than PHP. If you have a preliminary knowledge about both PHP and HTML, you can replace a few instances of PHP in your site’s code (in themes or plugins) with plain HTML.
The performance of a site is affected by multiple factors. However, there are always ways to sort out this issue. You can optimize performance by simply making smart choices about hosting server, theme, plugins, size of media, etc. The performance of a website decides its ranking in search engines. Therefore, website optimization is inevitable.