SNAPCHAT MARKETING A COMPLETE GUIDE 2018

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Snapchat is a mobile application that lets you communicate with friends and view their stories maintaining a web of links with easy access to all. Mannier brands avoided Snapchat as a media platform to create content that wouldn’t stay for long but disappear.

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Snapchat daily active users are 188 million and have grown considerably grown due to the positive changes the app has brought in recent years. This might be triggering for a company to invest in an app used by millions frequently.

snapchat audience - SNAPCHAT MARKETING A COMPLETE GUIDE 2018

SNAPCHAT MARKETING GUIDE

 

On Snapchat brand marketing that seems too professional might not be lifted up as being attractive. Also, there is little competition so your company is more likely to stand up in the crowd.

SETTING UP A PROFILE:

snapchat profile - SNAPCHAT MARKETING A COMPLETE GUIDE 2018

The first thing you need to do is to be familiar with how the app works. Also on this social media app doesn’t differ between a business account or a private account. You should then download the app and fill up the necessary details like your full name, your age(that must be 13 years or more) and your birth details. Now you have to select a username for yourself that should be catchy and approved by the business community because once it’s set, it cannot be renewed.

Next, provide your phone number/email and set up your password to your account is verified. Now you can set your Snapcode by clicking on to the ghost icon that’ll take five pictures to make your profile. You can have your desired profile be your business items or your slogan.

To create a custom Snapcode you may go to your settings and enter a URL or a photo.

HOW TO CLICK A PICTURE:

You might be familiar with taking snapshots when you’re business marketing. Here a photo click is known as a snap. Simply, when you open the app the default camera screen shows up. So to take a picture click on the round shutter and you have a snap!. Also, to capture a video hold on to the shutter button once you click it. A video will be shooting.

If you want to shoot a video without your hand grip simply slide your finger towards the lock at the right and a video will shoot until you re-click on the shutter to stop it. Both of these actions can be committed by selfie view or rear view. That can be changed by tapping the camera button in the top right corner.

Moreover, you have different filters, emojis and markings that you can add in your photo.  The stickers you use can be varied in size and other stuff as well that you might like.

You can have your own avatar, the bitmoji for usage as well. After completing your edit you can either send this to a friend or add it as a story. Secondly, you can crop your photos and use them as your stickers too! Texts can be written for better understanding. There are different fonts and sizes too!.

FEATURES FOR PICTURES AND VIDEOS:

After you’ve taken a snap. You can either save it or send it. You can also change the snap timing. To send it to specific friends you can tap the arrow icon and select them while you can upload a story that can be viewed by all or by some depending on how you set it. Using Snapchat filters might also make your story look better.

You can do graffiti easily. That can help you indicate items and give close-ups by circling stuff and making arrows. You can also provide a detailed description that can be viewed by people if they swipe up. Make sure you mention it so they do so!

TIPS AND TRICKS:

snapchat ad products - SNAPCHAT MARKETING A COMPLETE GUIDE 2018

If you upload the same picture on your story and also send it to your friends, the number of views might decrease as people won’t like viewing the same stuff twice.

You can also adjust your time between different snaps so the viewers stay attracted and are not bored looking at long videos.

As Snapchat has various ways of presenting. Brands can use that as an opportunity to play with this stuff and present their content in different ways.

Using Geofilters can always be a benefit for marketers. Geofilters can be used by people to use the location of choice when they are within it.

HOW TO HAVE MORE FOLLOWERS:

snapchat marketing - SNAPCHAT MARKETING A COMPLETE GUIDE 2018

Once you’ve got ample friends who view your content, now you got to work about more followers. Yet it’s not easy but we can use other social media app to draw users attention so they add you as friends and view your stories and snaps. You can empower your business by using your Snapcode and rotating it around on other social media platforms. You can share stories with coupons that can help build brand loyalty.

YOUR AUDIENCE:

 

Snapchat consists of people ranging from the age group of 18 to 35. So if you’re looking for attracting people of this age group you’re on the right page. Snap ads are a great way to seek your audience’s attention.you can add up more content in depth. That can be reached by swiping up.

STRATEGIES:

For business, you need to have effective strategies so it flourishes. One of the tricks is to post stories regularly. This can help grow your views and followers both. Also, you should choose the best time to upload your snaps. Moreover, divide marketing of a product into segments. That can be done by making different stories on the product.

Final Thoughts

Snapchat is seen as a less competitive app to use for marketing and business as compared to Facebook and other apps. But once you’re able to make the right use of it, develop strategies, use the stickers and texts to engage your audience, post daily, provide quality content, you can make the best out of it. Follow these tips and tricks and you’ll learn to be a master on Snapchat!